Legal
Sender ID Policy
Updated: 2026-07-01
You choose your own Sender ID (up to 11 alphanumeric characters) without pre-approval. The following still applies:
Allowed
- Your own brand or product name.
- Short, recognizable name the recipient can associate with you.
Not allowed
- Impersonation of a bank, authority, BankID, police, etc.
- Known brands you do not own.
- Misleading names intended to deceive recipients.
Consequences
Abuse means immediate block of the Sender ID and account. See also acceptable use.