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Global · Betfair

Betfair SMS for responsible-gambling nudges

SveaSMS gives you a direct path to send bulk SMS in minutes — with tier-1 routing, real-time analytics and no KYC delay. Betfair SMS for responsible-gambling nudges shows exactly how to get started.

  • Sportsbook-grade delivery for responsible-gambling nudges
  • Sender IDs that clear iGaming markets
  • REST + webhooks — plug into your risk engine
  • Crypto top-ups (USDT, BTC) and card payments
  • Bulk broadcast with per-user opt-out

Your own Sender ID

Set any sender name you want, up to 11 alphanumeric characters. No pre-approval, no waiting, no follow-up questions. Change Sender ID between campaigns or use different IDs per segment for A/B testing.

Real-time analytics

See delivery rate, click rate, opt-outs and revenue per campaign in real time. Segment by operator, geography and time of day — then export to your data lake with webhooks or CSV.

Compliance without friction

Automatic opt-out via STOP/AVSLUTA, quiet hours per market and content warnings that catch carrier-risk content before you send.

No KYC or application

Other platforms force you through weeks of verification before the first SMS. We do not. Sign up, top up, send. That simple.

Frequently asked questions

Can I use multiple Sender IDs at once?

Yes. Rotate per segment, campaign or language with no hard cap.

Can I send OTP?

Yes. Low latency, high queue priority and separate throughput limits for transactional SMS.

How is opt-out handled?

Automatically through STOP/AVSLUTA — the customer is placed on a per-sender blocklist. You can also whitelist.

Can I schedule campaigns?

Yes. From the dashboard or API, including timezone-aware scheduling and batch sends.

Is SMS content logged?

Metadata is logged for DLR and support. Message content can be pseudonymized or deleted on request.

Are there volume discounts?

No — one flat price of 0.89 SEK/SMS up to 100,000 per month. Sending more? Contact us for enterprise pricing.

Keep reading

    Ready to send?

    Sign up, top up your balance and send your first SMS. No KYC, no waiting.